https://www.sovayron.com/about daily 0.75 2025-01-17 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/4e2b6f01-ec0c-458c-abd5-c699fc061af5/IMG_9507_edited.jpg About https://www.sovayron.com/new-page daily 0.75 2023-04-28 https://www.sovayron.com/work daily 1.0 2025-10-09 https://www.sovayron.com/work/digitalproduction monthly 0.5 2022-04-27 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650932633100-JJS3NJADI5ERRCOEY145/Product%2BPage%2BMockup%2B-%2BStarry%2BNight.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650933925052-YUC3NKKB0K2N94030WTQ/ACapdeville-Artist.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650934205176-TUPLOMCCE0IZSHIXCJR2/LearnFrenchinLA-Homepage.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650934611787-GBSBVUOAND1FXAYTCCBB/Sodexho11.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650935354146-0YUHAYMDBCFI2AIP93T8/Carambar.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650939648850-X2U8QOFBF5FBA65I12N8/DragonR-page2.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651099105439-FCDHQW52Y35Y03N7S1YS/Perrier-Jouet-Holidays+website.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651099187966-7S3H476IXWJWGZ8V7XQS/Fauchon+Boulimix+website.jpg Work - Digital Production https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651099348047-ES1DY553M9JP7XZE2NF9/Mumm%2Bupdate%2Bsize%2Bscreen%2B2022.jpg Work - Digital Production https://www.sovayron.com/work/ads monthly 0.5 2024-02-27 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650940650189-547G1VQACHPRNM4CE2SB/LOGO-VIPLiveTalkshow-Tressa_edited_edited_edited.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650940839837-NV8TDBL4HV2B96JPYOU7/Podcast+art+logo.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650941263586-BHQQP1YTZL12V3SQCWHI/Sex+and+the+city+branding+content+copy.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650941381320-7GN7BJVPGD10BQYEAPAU/logo+Optic+Dev.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650941514189-AR4H79HIWWU3QY1T0QJE/ETL+Pipeline.gif Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650941737314-IG9YGTUBAY173R837EVF/Carol+Indigo-Portfolio+1.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650941791804-979JYOYXH6Q1R6Y7BFTB/FB+Ad+2+French+Consulate+2013+-+Music.jpg Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651099692706-F96NW4I0JPW76P2FMH0L/Banniere---bfp-devient-nouveaumondemagazine.gif Work - Creative Direction https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651100834043-YWE74UTX0204NHYKCEVB/VELVET-LDB-AD-v2%2B%25281%2529.jpg Work - Creative Direction https://www.sovayron.com/work/film monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1709025348412-QJ1HLCUCCY3EC4KDB1QH/Screen%2BShot%2B2024-02-27%2Bat%2B1.14.17%2BAM.jpg Work - Film https://www.sovayron.com/work/tv monthly 0.5 2025-10-09 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/85ff60c9-8433-47cf-9763-c85173e915dd/Screen+Shot+2024-02-29+at+1.18.11+AM.png https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/6f717d08-9720-46b9-a6f7-8c205c4ce2e2/Screen+Shot+2024-02-29+at+1.18.11+AM.png Work - Television https://www.sovayron.com/work/userinterface-informationarchitecture monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/352cd621-864b-4602-9380-415c49121bea/Hoang+Competitive+Analysis.jpg Work - User Interface / Information Architecture Comparative Analysis I conducted a heuristic evaluation, and used the results to compare the main competitors in the field of holistic pediatrics in the same city. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/0aeade20-c92c-46e5-b3f2-e4473c1994c2/03+Survey+-+phone+interviews+-+Market+research.jpg Work - User Interface / Information Architecture User Survey I prepared a general question survey and interviewed 9 people (using SurveyMonkey). The potential target consumers were asked 13 questions, on their family's health choices/habits, along with very precise questions regarding the quality of their user experience on the current website. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/10a4b813-5722-428b-99d8-9e21a18133c6/04+Persona+creation+-+Web+Hoang.jpg Work - User Interface / Information Architecture Creating Personas Using the information gathered with the survey results, I created 3 different personas that represented the "typical" user and helped guide my UX decisions. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/31768d97-c621-4b99-9850-a91a01871b97/Research+elements+UX+-+Web+Hoang+-+3.jpg Work - User Interface / Information Architecture User Flow / Scenarios I imagined different scenarios for the 3 personas, and observed what steps needed to be taken to reach the goal. The information provided by these user flows /journey maps helped determine what needed to be done to improve the general experience. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/0d4cf0c9-d806-42af-82cd-38415316029c/Research+elements+UX+-+Web+Hoang+-+4.jpg Work - User Interface / Information Architecture Site Map / IA The information architecture of the website has been deeply modified. The content has been divided in a several important sections, noticeably were created the e-commerce/store pages (for the books and for the holistic products), now representing an entire section of the website. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/5ced3475-652f-4ca9-86b5-a7b9ebbf67aa/Slide+Prototypes+Desktop+et+Mobile+Hoang.jpg Work - User Interface / Information Architecture Prototyping / sketches After the research steps, I started working on prototyping. Drawing many sketches, in order to explore various layout possibilities, and exposing the structure of the website through connected elements/pages. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/f682b13b-cf15-48a2-baa8-bc946bc198cd/Wireframe-Landing-page-Web-DrHoang.jpg Work - User Interface / Information Architecture Wireframes Using sketch, I created wireframes, focusing on space allocation, prioritization of content, functionalities available, and intended behaviors. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650506580140-N1BZTD8I5LH5YMJ6G8N7/Hoang-mokup--iphon-white.jpg Work - User Interface / Information Architecture https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/d355dee6-94e2-4658-bbbf-f7f8d571ae37/Hoang-Mockup-desktop.jpg Work - User Interface / Information Architecture https://www.sovayron.com/work/digitaladvertising-motiongraphics monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/3e7d4053-2739-4268-ae7c-ec229db948d3/storyboard+video+intro+TrackIt+____+Shirley+Moirin.jpg Work - Digital Advertising - Motion Graphics Storyboard - Introduction Video https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/d0d8f048-7aa0-4c23-ba6a-2f8a4e354824/Mood+Board+TrackIt+Video___Shirley+Moirin.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/b229b5bd-9d27-4de5-8173-d76fd0dd7788/Design+style+2.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/14ad883c-5f67-4a02-88f3-04a16546d26a/TrackIt+storyboard+-+Binoculars+gears___+Shirley+Moirin.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/929c47a5-15ff-4f09-bb9d-d5f7526bd8a5/Screen+Shot+2022-04-21+at+1.34.59+PM.png Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/8b612b77-115d-4013-8539-61e43edf0916/Screen+Shot+2022-04-21+at+7.50.05+PM.png Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592770215-K11WZJ779F0TBL2YS9TE/Screen%2BShot%2B2020-01-22%2Bat%2B9.59.40%2BPM.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592740102-YR01BZBHYZV7OOXJF581/Screen%2BShot%2B2020-01-22%2Bat%2B10.05.17%2BPM.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592803175-9OB3OQAIGCAV6LKOC77F/Screen%2BShot%2B2020-01-22%2Bat%2B10.01.10%2BPM.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592828150-8VQP9CKQ4NYMOS6T37FD/Screen%2BShot%2B2020-01-22%2Bat%2B10.08.11%2BPM.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592257222-ZQ3HNPAWB79U5TJ1S14T/Screen%2BShot%2B2020-01-22%2Bat%2B10.07.18%2BPM.jpg Work - Digital Advertising - Motion Graphics https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650592862360-1YENIJPZ9YLEJY73SCAL/Screen%2BShot%2B2020-01-22%2Bat%2B10.03.54%2BPM.jpg Work - Digital Advertising - Motion Graphics https://www.sovayron.com/work/userexperience monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/a6e10e30-8780-4a63-a1e3-93cb0d8849c7/Carol+indigo+-+Comparative+analysis.jpg Work - User Experience / Research Comparative Analysis The first step was to research and evaluate the competition. I compared competitors websites for usability and main features, and conducted a heuristic evaluation. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/f49280f5-c0b4-4e6b-8c78-1bcd60549f88/UX+3+-+User-Surveys---Interviews---Collecting-Data_edited_edited.jpg Work - User Experience / Research User Survey A survey was created, the questions targeted potential needs and goals. I also conducted phone interviews with five of the survey participants to learn more about their habits when it comes to buying interior decoration and furniture. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/6692a703-68fc-4871-8fa6-90985790528e/IMG_1393.jpg Work - User Experience / Research Creating Personas Based on customer goals and behaviors, four different personas were created to help guide design decisions https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/48293e9c-73ec-428b-b4cf-ed027328d241/IMG_1393_edited_edited.jpg Work - User Experience / Research User Journeys / Stories Using the personas profiles, I imagined different goals to understand what the whole experience would be for them. This gave powerful insights on what could be helpful or frustrating in the app design. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/4a349e5a-4f4d-48e3-ac84-5a22aa03dcdc/SITE+MAP+CAROL+INDIGO.jpg Work - User Experience / Research Site Map https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/9b7a749f-df8d-4b46-aa22-a9ed611b93f4/IMG_1652_edited.jpg Work - User Experience / Research Prototyping I sketched multiple design options based on data collected during the research process. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/a12f46da-8f32-4642-ba50-6d5d5c3855f9/Screen+Shot+2017-04-24+at+8.03.09+PM_edited.png Work - User Experience / Research Wireframes Based on the sketches developed, I prepared low-quality wireframes and conducted prototype usability tests with several users. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/fcee2d0b-504e-458c-ae55-10a26a1a48de/Carol+Interior+art+direction+logo.jpg Work - User Experience / Research https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1650342254928-18G5SZ1CCN9HWGIOGPMW/iPhone-6-Mockup.jpg Work - User Experience / Research https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/73b1ef58-93b5-4503-bcb6-4df720ebb80c/Carol+Interior+design.jpg Work - User Experience / Research https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/3f14feb6-136f-43b2-b047-86fb4a6f3bc1/macbook-4+Carol.jpg Work - User Experience / Research https://www.sovayron.com/work/branding monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/e0597f1c-e0eb-4b86-afa3-84ef3d4334c6/NMM+-+Logo+-Carre.jpg Work - Branding https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/35d357c1-41f7-4b4b-895f-a384a75fab64/NMM+compariative+analysis.jpg Work - Branding Market Comparative Analysis Comparing 4 major online news competitors, I conducted a heuristic evaluation. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/accbf53d-5064-4474-9b2f-2dbdd20b6893/NMM+Personas.jpg Work - Branding Creating Personas Using the data from FUSAM contact database, I conducted a market/user study. The data was used to create 3 different personas, representing the average user. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/fbce806f-f9d9-4b69-96a7-847e2d7cf2b8/NMM+flow+chart.jpg Work - Branding User Flow In order to design a new optimized flow, I created scenarios and applied them to the different personas. This step helped understand where there could be some pain points and how to eliminate or reduce them. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/e3c447b8-5af8-42ed-9e57-8d0c76cdc79a/NMM+site+map.jpg Work - Branding Site Map https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/36dcf2d8-de35-4fcc-93ee-50d85515dce5/Slide+Prototypes+Desktop+et+Mobile+NMM.jpg Work - Branding Prototyping / Sketches After the research steps, I started working on prototyping. Drawing many sketches, in order to explore various layout possibilities, and exposing the structure of the website through connected elements/pages. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/31b4c9e0-7406-4c10-b5d9-4d6864a37372/Wireframe-nouveau-monde-magazine.jpg Work - Branding Wireframes Using sketch, I created wireframes, focusing on space allocation, prioritization of content, functionalities available, and intended behaviors. https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1651099692706-F96NW4I0JPW76P2FMH0L/Banniere---bfp-devient-nouveaumondemagazine.gif Work - Branding - Nouveau Monde Magazine Designed online advertising and banners to promote Nouveau Monde Magazine’s new branding identity and website https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/edd24b96-9110-460c-a885-9d9d50826a3e/NMM-Mockup-Desktop-Verison.jpg Work - Branding https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/800e6f04-f643-4b21-be61-1b0f04e722ec/Screen+Shot+2018-08-20+at+4.45.40+PM.png Work - Branding https://images.squarespace-cdn.com/content/v1/62567ab285cea0712a52f39d/1649982704269-OUQGWYV0B74XGFUAXFIX/Nouveau+Monde+Magazine+mobile+-+App+pas++Web+ici.jpg Work - Branding