TrackIt

Case Study

TrackIt is an Amazon Web Services Advanced Consulting Partner specializing in cloud management, consulting, and software development solutions based in Venice, CA.

The team at TrackIt wanted to gain more brand awareness to reach new online markets. They needed a new digital strategy plan, a company presentation video, an explanatory video, and a few editorial animations. They were interested in exploring motion graphic solutions for these communication tools.

TrackIt had a need for a motion graphics company introduction video, as well as an explanatory video for one of their services.
1 - Creating an animated company introduction video that would:
- Humanizes TrackIt — creating a feeling of connection, and building trust with the viewers
- Resonates with TrackIt’s target audience — building rapport in order to increase engagement and conversion
- Strengthens TrackIt’s brand — increasing online visibility and brand awareness
2 - Creating an educational video for AWS Elemental VOD Workflow, that would:
- Simplify the concept while describing the process
- Increase brand awareness/visibility
- Entertain - in order to increase social engagement
Creative Director
Motion Graphics Producer

TrackIt’s Company Video

Process

Defined the end-goal by asking many questions to TrackIt’s executive team
I researched how the competition was communicating online and whether their methods were successfully driving engagement or not.
I also studied the industry to get a good understanding of the market
I researched key statistics of the specific market on social media platforms (regarding how the company’s industry professionals are using social media)
From the information gathered during the first meetings and the company’s documentation, I was able to outline the company’s core mission.
These elements helped me build a narrative around the why of the company.
I then study the target audience and what issues they run into in their business.
I then investigated the following:
How do they help their clients with their business?
What specific value do they bring that differentiates them from other companies on the market?
What services do they provide?
What problems do they solve for their clients? How do they make their tasks more efficient or easier?
How do they execute?
What does their typical client work schedule consist of?
How do they manage projects?
What are some of the results they’ve achieved for clients?
The script structure I used for TrackIt’s company introduction video:
Problem: Describe/Show the problem faced by the company’s target clients
Agitate: How is it affecting them?
Concretize: How is it affecting their numbers and growth?
Introduce the Solution: The company
Details of the Solution: Show in several key points why the company is the best fit for the audience
Call To Action: Finish by directing the viewer towards specific action to take to start engaging with the company

I met with the clients to gather any feedback and helped them choose the script that would drive the most engagements and conversions. I then made modifications from the notes and prepared the final script.
Following The Script, I start preparing the storyboard. I follow a specific process that allows me to ensure that all important elements are taken into consideration.
I prepared a mood board from the information gathered on the company, the industry and the target user.

Storyboard modifications

Design Style

Mood Board

After 2 rounds of modifications, we were ready to finalize the storyboard.
I sent several design styles for the client to choose from. The colors and fonts match the brand and general vibe of the company.
We also discussed the illustration style for the animations, and chose a motion graphics and flat design style.
Wacom Tablet, Illustrator, After Effects, Premiere and Photoshop.
Once the motion graphic video was ready, I added sounds, music, and a narrator’s voice.